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Monthly Archives: April 2006
To include or not include the incumbent in a pitch?
When reviewing their business many advertisers ask if they should include the incumbent in the pitch process? The answer to this is easy and based on the following: 1. Is it a review because the current relationship is damaged? 2. … Continue reading
Posted in agency search & selection
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Agency selection is no walk in the park
It amazes me the number of marketers that think of changing their agency like they change their underwear. Sure, this could be a sign of the level of disatisfaction many marketeers feel towards their agency, but changing horses does not … Continue reading
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The AFA salary survey works for some but not for all
The Advertising Federation of Australia undertakes an annual salary survey amongst their members for the exclusive and confidential use of their members. But not all of the members use the survey salaries in negotiations with their clients. It has become … Continue reading
Creative discipline is no oxymoron
It amazes me that when we discuss process with many creative agencies they react by thinking we are trying to formularise creativity. In one case a Group Account Director told the client “if P3 continues reviewing the agency the creative … Continue reading
The Check Quotes Syndrome.
Have you ever been asked to quote a job with no target budget? (“just go for it, the client’s got heaps and wants a world class job”) Have you ever been asked to quote a job and not been asked … Continue reading
Remuneration – Gross Practice
Why is it that agencies continue the practice of “grossing up” profit margins? – so 12% becomes 13.6% – small but it mounts up….. Author: Tony Quail
Where or where have all the props gone?
What happens to props at the end of shoot? I don’t think it is reasonable that they end up at the Creative Director’s country house – I would rather see them sold to staff or at least donated to charity. … Continue reading
Where have all the director’s gone?
It is always a bit of a laugh when clients tell us their agency has demanded a particular director because he / she is only person in the world capable of doing a particular script. In one case the agency … Continue reading
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