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Monthly Archives: August 2006
Are you paying more than you need for your TV productions?
There are two standard payment arrangements supported by the SPAA when it comes to paying for advertising film productions in Australia. 1. Pay to Estimate – the most common method. 2. Cost Plus – an alternative many are unaware of, … Continue reading
Things to consider before going to pitch to select an agency
Hopefully going to tender for a new agency is a sign of growth or expansion rather than a sign that the wheels have fallen off the existing relationship. But no matter what the reason for pitching your business, there are … Continue reading
Quantum physics and the new media versus old media debate
An article titled “Marketing Reality Check: Blogs, Pods, RSS” recenty appeared in AdAge in the US. The article by Abbey Klaassen, published August 20, 2006 said that “The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads” … Continue reading
How to avoid the feeding frenzy of the agency pitch
For anyone that has been through a pitch to select a new creative or media agency, one of the key issues is managing the industry and managing the media. Just look at the recent Myer media pitch, which is currently … Continue reading
Walking the TV music publishing maze
The agency has convinced you that U2′s “Joshua Tree” will make your TVC an anthemic masterpiece. And let’s say U2 actually sold the rights to their music for advertising (which they don’t). And let’s suppose they (unlike The Beatles) sold … Continue reading
Still approving artwork via e-mail?
The benefits of sending and receiving artwork files and corrections electronically are clear to anyone familiar with this process. Not having to rely on couriers, where expenses can be high, poor delivery times and occasionally lost artwork. Adobe PDF files … Continue reading
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Attended a TV commercial shoot recently?
Many advertisers like to attend the shoot of their latest commercial. Here is an example of how it can horribly wrong which you can view on YouTube. It is part of a short film called “The Reel Truth” which is … Continue reading
The truth about briefing your agency?
There is a great DVD at Amazon called “Truth In Advertising” where the actors say what they think instead of saying what they usually say. Very funny and very insightful. It is a fun way to remind yourself of what … Continue reading
Searching for the ‘best’ at any price?
One of the biggest problems faced by advertisers in relation to production costs is the judgment call on quality. It’s like selecting wine in a restaurant. Most people who know nothing about wine and are afraid of being exposed as … Continue reading
How to avoid blowing the budget big time – A case study
This case study is an amalgam of incidents we have encountered and illustrates how an advertiser can spend more than twice their budget on a tv production. The brief : The client provided a brief for the development of a … Continue reading
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