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Monthly Archives: September 2006
Top 5 agency “no no’s” – No 1 – Marking up external costs
Marking up external costs when a client has the expectation that they are passed on at net. While it may have been standard industry practice to mark up external costs as a 10% commission (or 11.1% mark up) this is … Continue reading
Top 5 agency “no no’s” – No 2 – Undeclared commissions
Receiving undeclared kick backs, payments or commissions from “third party” suppliers. Similar to the below, it is often seen as more insidious by advertisers because it often appears to be an elaborate grab for margin and profit. This practice includes … Continue reading
Top 5 agency “no no’s” – No 3 – Billing services under the wrong job
Billing services provided under a different job even at the clients request. There are times when a client may request the agency postpone billing or to pre-bill an amount to assist in the management of their budget. But when this … Continue reading
Top 5 agency “no no’s” – No 4 – Binding clients to agreements without authority
Entering into agreements on the clients behalf without the authority. Advertising agencies are still called agencies, but few contracts actually bestow the agency with the role of an “agent”. Instead, agencies are often classified within contracts as contractors or suppliers … Continue reading
Top 5 agency “no no’s” – No 5 – Flawed supplier tenders
Undertaking a tender process while providing an advantage to a preferred participant. The expectation of most advertisers and their agency contracts state that the agency will procure the services of third party suppliers in a way that provides the best … Continue reading
Top 5 agency “no no’s”
Advertising agency conduct is governed by both the terms of the agreement with the advertiser and those set out in the law. Both are subject to interpretation and it is normally an interpretation that favours the agency rather than the … Continue reading
Shooting on 35 mm film versus 16 mm film
While most agencies and many film companies will tell you that 35 mm is essential, we will briefly take you through the differences between these two formats and the cost implications. 35 mm film 35 mm is considered the optimum … Continue reading
Ways to differentiate an advertising agency in an undifferentiated market
Having managed and facilitated a significant number of media and creative agency reviews, it is clear that the agencies that position themselves in the prospective client’s mind are ahead of the rest when it comes to new business. But what … Continue reading
Posted in agency search & selection
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A talent for printing money
It is amusing when discussing talent fees for television commercials that many in the industry represent these costs as if it is fixed and non negotiable. On top of this you have talent roll over fees of 100% of the … Continue reading
Things to look for in an agency web site
Six years ago when we started assisting clients with their agency selection process we would go to the Internet to find out about which agencies offered what services. In the end we built our own secure online databases and invited … Continue reading
Posted in data & direct marketing
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