Monthly Archives: September 2006

Realise the value

Posted on September 8, 2006 by Darren Woolley

There is a saying that “possession is 9/10 of the law”. If this is the case, who has possession of your brand? Or more specifically, your brand assets? Many marketers spend millions of dollars building the value of their brand, … Continue reading →

Posted in print production | Leave a comment

Copyright, intellectual property and talent fees

Posted on September 7, 2006 by Darren Woolley

Copyright ownership and rights is an increasing issue in business, especially in terms of securing these rights. Yet often advertisers and their agencies often mistake copyright with talent rights fees. Copyright in Australia is defined by the Copyright Act 1968 … Continue reading →

Posted in television & electronic production | Leave a comment

How to choose a great printer

Posted on September 6, 2006 by Darren Woolley

Print and prepress have changed more in the last ten years than in the previous 150 years. The printing industry continues to evolve at such a rate that it is challenging even the owners of printing businesses. While many will … Continue reading →

Posted in print production | Leave a comment

Agency remuneration – an overview

Posted on September 5, 2006 by Darren Woolley

The objective between two parties entering into any long-term relationship is that both profit from the partnership. The advertiser: increases sales through growth in their market share utilising effective advertising and marketing strategies. The advertising agency: selling its knowledge and … Continue reading →

Posted in agency remuneration / compensation | Leave a comment

What does cost per thousand (cpm) buying really cost you?

Posted on September 4, 2006 by Darren Woolley

In attempts to measure and benchmark the effectiveness of their media planning and buying, many advertisers are using cost per thousand measurements. Some have even used this measure as the basis of their remuneration to their media agency. But how … Continue reading →

Posted in media planning & buying | Leave a comment

There is never enough time to get it right, but always time to fix it.

Posted on September 1, 2006 by Darren Woolley

Most marketers tell me that they are incredibly busy. In fact so busy they do not have time to review how to work more effectively with the agency because they are too busy working with the agency. A bit like … Continue reading →