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Monthly Archives: November 2006
Measuring more than cost to determine value
It is amazing how most marketers can tell me how much thay have spent with their agency in the past 12 months but few can say what they got for that spend. Sure, they can describe the services provided and … Continue reading
The silly things we say…
I have been asked thousands of questions but only a few have stopped me in my tracks, like the project managers who asked “Is it possible to change the lead talent in post production?” after their General Manager saw the … Continue reading
The scientific method and P3
Having graduated with a Bachelor of Applied Science and worked in medical research at the Royal Children’s Hospital in Melbourne for six years, I was well trained and grilled in The Scientific Method. The scientific method is the best way … Continue reading
Who selects the new agency?
Managing an advertising review or pitch, it is often interesting to see how the agencies relate to you as the pitch doctor. Many agencies, and in fact many advertisers, incorrectly think that P3 selects the agency or at least recommends … Continue reading
Is the whole world running 20 minutes late? – or just marketing?
I ran into a client on Oaks Day at the Flemington Races last week. They were having a terrific day in one of the media proprietor’s marquees in the Birdcage, but for some reason the discussion soon turned to work … Continue reading
The dangers of being a foundation client
Very occasionally an advertiser will develop a rapport with an agency team that leads to them convincing that client to follow them into a new agency that agency team are setting up and become their foundation client. While we understand … Continue reading
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