Monthly Archives: February 2007

Insurance policy versus investment

Posted on February 25, 2007 by Darren Woolley

Often in the process of engaging P3 the advertiser, marketer, finance or procurement professional will ask us to commit to how much this process we will provide will save them. They are looking for an ROI against our fees. As … Continue reading →

Posted in television & electronic production | Leave a comment

Production supervision or creative baby sitting?

Posted on February 23, 2007 by Darren Woolley

In a recent TV production estimate review, we noticed that the agency producer had allowed an extraordinatry amount of supervision hours on the project. There was a large post production, visual effects component spanning several weeks, but we thought “surely … Continue reading →

Posted in television & electronic production | Leave a comment

Value = what you get / what you pay

Posted on February 12, 2007 by Darren Woolley

It is now mid-February and already we have been asked to benchmark the fees paid by four clients to their agencies because they believe they are paying too much. The thing that make these four unique is that they all … Continue reading →

Posted in agency remuneration / compensation | Leave a comment

Edition 66 – A year of greater collaboration – Feb 5 2007

Posted on February 6, 2007 by Darren Woolley

During last year we have had a number of highly successful projects involving changing the processes involved in advertising to deliver greater collaboration, efficiency and effectiveness. This year we kick off our fortnightly P3 e-news looking at the issues and … Continue reading →

Posted in marketing process optimisation | Leave a comment

What is in the title?

Posted on February 5, 2007 by Darren Woolley

In the last few months we have undertaken millions of dollars in agency remuneration benchmarking on behalf of our clients. One of the core processes is benchmarking the agency salaries against the resource plan. This is were the agency or … Continue reading →