Monthly Archives: March 2007

How many billable hours are there in a year?

Posted on March 22, 2007 by Darren Woolley

One of the criteria in developing a resource based retainer model is the number of hours one person could be reasonably expected to bill in a year. This becomes their 100% billable time level or one FTE (Full time equivalent). … Continue reading →

Posted in agency remuneration / compensation | Leave a comment

Scientific terms and their application

Posted on March 16, 2007 by Darren Woolley

There are many pseudo-scientific terms used in marketing, especially in market research and strategy. But lets look at what these terms actually means: Hypothesis: A tentative explanation of observed facts. Theory: A hypothesis tested by experiements and to which exceptions … Continue reading →

Posted in agency remuneration / compensation | Leave a comment

Edition 68 – Media strategy benchmarking – March 5 2007

Posted on March 12, 2007 by Darren Woolley

While many advertisers ask P3Media to benchmark their media buying, it is more important to make sure your media strategy is right, because buying the wrong thing cheap is no bargain. In this edition of P3 e-news Stephen Wright discusses … Continue reading →

Posted in media planning & buying | Leave a comment

The story of the old art director and the young art director

Posted on March 6, 2007 by Darren Woolley

This is not the story of the old bull and the young bull, except that in the end of both stories someone will get screwed. No this is the story of the difference between the old school of Art Director … Continue reading →