Monthly Archives: October 2007

Is loading talent fees for voice overs a load of rubbish?

In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent fees. The Commercial Voiceover Award details the minimum agreed fees for voiceover performances on television, cinema and radio, and includes … Continue reading

Posted in television & electronic production | Leave a comment

A digital company that becomes and agency or an agency that learns technology?

Digital, online and interactive communications are increasingly important to marketers as technology becomes increasingly important to the way consumers communicate. Yet in selecting the right digital, online ort interactive provider, advertisers are faced with a very clear choice: do you … Continue reading

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Posted in agency search & selection, data & direct marketing | Leave a comment