Monthly Archives: November 2007

Why do agencies talk of financial transparency and do not deliver it!

Posted on November 27, 2007 by Darren Woolley

One of the catch cries of many agencies is that they practice financial transparency. However, the practice is less common than the rhetoric in the cases we review. One of the services offered by P3 and decried by many agencies … Continue reading →

Posted in agency remuneration / compensation | Leave a comment

P&G wants a single contact point for each brand across disciplines?

Posted on November 22, 2007 by Darren Woolley

A recent article in AdAge was sent to me by Patricio de Matteis at Accenture Marketing Sciences. The headline read “P&G Pilots New Agency Model for a Digital Age“. Jack Neff, the writer states “P&G is testing a system that … Continue reading →

Posted in marketing process optimisation | Leave a comment

Should voice over fees be paid by media or execution?

Posted on November 14, 2007 by Darren Woolley

Imagine you have a script with a voice over to be recorded and this same voice over is going to run in six different versions of the commercial for the same brand or product on a national campaign for 12 … Continue reading →

Posted in television & electronic production | Leave a comment

Performance based agency remuneration or profit sharing?

Posted on November 13, 2007 by Darren Woolley

Across the Asia region and in fact globally, there is a huge dissatisfaction with the concept of performance based remuneration or payment by results (PBR) from both the agency and advertiser perspective. This is due to the number of factors, … Continue reading →