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Monthly Archives: April 2008
Green-washing on the internet
Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! and Google and offsets … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, emission, emissions, environment, green, green-washing, greenwashing
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Rate cards versus retainers: evaluating the best model for advertising
With media commissions becoming virtually non-existent, the two main remuneration models for advertising service providers is either retainers or project fees specified in rate cards. Some advertisers retain all of the resources they need, others will have no retainer and … Continue reading
Beware of the Carbon Neutral shingle hanging above the door
The whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can. Then we all get a positive outcome. In advertising one … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, environment
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Warming the planet while saving the whale
While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood of the nation – … Continue reading
Posted in green marketing & sustainability
Tagged carbon, CO2, CO2-e, emission, emissions, environment, green, trading
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Wal-Mart discover the dangers of intellectual property agreements and copyright
In the Wall Street Journal online today is a report that Wal-Mart is clearly suffering from not ensuring they owned the IP created on their behalf. A video production company was engaged in the 1970s to video record management meetings … Continue reading
Creating collaborative marketing environments
This morning I was talking to a group from the AMPA (Australian Promotional Marketing Association) about supplier selection, remuneration and collaboration. Being a smallish audience of 20 – 25 people it was a lively and interactive discussion. These people represent … Continue reading
Carbon emissions. Who is The Biggest Loser?
Just for one moment let’s assume that a 30 second TV spot that is purchased becomes the advertisers responsibility. Just because the television is on anyway should not mean that it’s only the station network and the viewers who are … Continue reading
To DVD or not to DVD? Comparing carbon emissions
When looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a FSC labeled gloss paper? Or … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon offsets, CO2, emission, emissions, trading
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