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Monthly Archives: May 2008
Advertising agency remuneration problems – Retainers
Many advertisers have moved from the old fashion media commission and service fee to retainers based on retaining a set resource, the cost of which is calculated based on the direct salary costs of those resources, multiplied by the overhead … Continue reading
The Hidden Carbon Culprit
The paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office. Marketers tend have a … Continue reading
Posted in green marketing & sustainability
Tagged carbon, communications, emissions, power, printing
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Beware of the carbon neutral lure
In Australia there has been a rapid growth of marketing services companies claiming ‘carbon neutrality’, and built-in offsets’. Also some of these suppliers are now indicating offsets as a loading (some TV production estimates are starting to have an 0.8% … Continue reading
Posted in green marketing & sustainability
Tagged carbon neutral, environmental, neutrality, offsets
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The perils of claiming the Green high ground
Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet, the eco-friendly Hybrid Lexus, being delivered by jet … Continue reading
Posted in green marketing & sustainability
Tagged carbon neutral, emissions, environmental, green, offset
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Green-washers beware: Tesco show the the correct way to market their eco direction
I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the marketing mileage of this … Continue reading
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