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Monthly Archives: July 2008
Film versus digital video – the war is over and film is dead
For all those production companies and agency creative people who still insist on shooting 35 mm film or 16 mm film instead of high definition digital video, this latest posting on YouTube from AH Films puts another nail in your … Continue reading
Big Brother’s shrinking carbon footprint from it’s rating demise.
As the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of … Continue reading
Posted in green marketing & sustainability
Tagged Big brother, Big brother's, carbon, emissions, footprint, TV
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The carbon impact of printing. A simple guide
1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower carbon emitting paper is … Continue reading
Posted in green marketing & sustainability
Tagged carbon age, carbon footprint, carbon neutral, measurement, paper, print, printer, printing
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IT industry’s carbon footprint equal to aviation’s
The lack of comment from the IT industry on the new Carbon Age has been suspicious in it’s absence. And for good reason. Those good people at Carbon Trust in the UK have just announced a new programme to help … Continue reading
Posted in green marketing & sustainability
Tagged carbon age, carbon trust, emission, emissions, offsetting
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