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Monthly Archives: August 2008
“Film is dead”
So says Mark Neveldine and Brian Taylor, the writers and directors for Crank. Check out the comments on high definition digital video using the Red One camera by some of the world’s leading film directors here So why do so … Continue reading
Posted in television & electronic production
Tagged Advertising, Commercials, Film, High Definition Video, production, television, Video
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Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!
According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, this is the equivalent … Continue reading
Posted in green marketing & sustainability
Tagged advertisers, carbon, CO2-e, commercial print, direct marketing, emissions, footprint, Marketing, media
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Why do agencies cringe and marketers laugh when they are confronted with truth in advertising?
One of the best films made on advertising is “Truth in Advertising” and available on DVD from Amazon. In this satirical take on the advertising process, the agency and client personnel say what they are thinking. If you have not … Continue reading
Posted in interesting observations
Tagged Agencies, Amazon, Clients, Marketeers, Marketers, Marketing, TrinityP3, Truth in Advertising
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Why service level agreements ( SLAs ) are not relevant to marketing services contracts
Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, priorities, responsibilities, guarantee, and … Continue reading
Changing the name from P3 to TrinityP3
On July 1 this year we announced the change in name of the company I started eight and a half years ago from P3 to TrinityP3. The reaction and comments have been incredibly positive, but the number one question is … Continue reading
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