Monthly Archives: October 2008

Greening the internet by the Americans?

Posted on October 31, 2008 by Chris Sewell

What are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? We had arranged to see a number of companies including the leading … Continue reading →

Posted in green marketing & sustainability | Tagged advertiser, Advertising, carbon emissions, CO2, environmental, measurement, media, reduction | Leave a comment

Microsoft has an interesting view on marketers and advertisers

Posted on October 15, 2008 by Darren Woolley

I know this video has been around on the internet for a while, but I am always amazed that it was created by Microsoft. I have never really thought of Microsoft as a customer centric organisation considering how hard I … Continue reading →

Posted in interesting observations | Tagged brand communications, Consumers, Marketers, Microsoft | Leave a comment

How to position your advertising agency as relevant to the modern world

Posted on October 3, 2008 by Darren Woolley

I received an email overnight from Euro RSCG on: Euro RSCG and The National Media Group Discuss The Importance of Branding: The Cautionary Tale of the Bailout Considering the global newsworthiness of this topic, Euro RSCG had seized the opportunity … Continue reading →