Monthly Archives: November 2008

Even facing recession, price should not be the final or only criteria

Posted on November 20, 2008 by Darren Woolley

With the world economy teetering on the edge of recession and with many organisations looking to cut expenditure, the biggest mistake is to immediately go for the lowest price. The saying “you get what you pay for” applies in booms … Continue reading →

Posted in agency remuneration / compensation | Tagged Advertising, cost efficiencies, Marketing, print, production, remuneration | Leave a comment

The power of competitive pressure on advertising agency fees

Posted on November 13, 2008 by Darren Woolley

We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same cannot be said for … Continue reading →

Posted in agency remuneration / compensation | Tagged Advertising, agency remuneration, competitive pricing, overheads, Pitching, remuneration, Retainers | Leave a comment

Are carbon offsets the first refuse of rogues?

Posted on November 8, 2008 by Chris Sewell

In this special audio presentation Chris Sewell, Business Director for TrinityP3 consulting services, sits down with David Crew of On Paper to talk about the explosion of marketing businesses claiming ‘Carbon neutrality’ as a marketing position while not understanding that … Continue reading →