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Monthly Archives: January 2009
How to stop the bitching about pitching
Whenever there is a piece of business awarded after a pitch, there are always a number of people who grumble about the unfairness of the process. But it reminds me of the bumper sticker “Only people who are born support … Continue reading
Posted in marketing process optimisation
Tagged Advertising, Pitching, review, tender
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Leo Burnett Pay Up to the US Government for Alleged Over Billing
In AdAge today is a report that Leo Burnett has paid the US Government $USD 15.5 million to settle a legal dispute on over billing for the “Army of One” campaign. While the agency denies any wrong doing, it does … Continue reading
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