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Monthly Archives: February 2009
The difference between paying consultants on percentage of savings and success fees
It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have identified. But in the marketing space this is a practice that is fraught with danger for the client, while highly … Continue reading
The dangers of being tainted by the ‘Carbon Neutral’ tag
Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The result is a report … Continue reading
Posted in green marketing & sustainability
Tagged carbon neutral, CO2, environment, offset
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The best ads on TV thanks to Qantas
On Qantas flight QF9 to Singapore from Melbourne last night, the in-flight entertainment system failed. They resorted to playing “classics” meaning films you have seen a hundred times before. I was about to pull out the computer when I remembered … Continue reading
Posted in television & electronic production
Tagged Advertising, bestadsontv, Qantas, television, TV
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