Monthly Archives: March 2009

Advertising agency remuneration made easy

Posted on March 24, 2009 by Darren Woolley

Ever wondered how the agency finance director can explain an increase in the retainer when the scope of work they are delivering for you in the coming year is falling? Then watch this. Well, it makes about as much sense.

Posted in agency remuneration / compensation | Tagged Advertising, agency remuneration, negotiations, remuneration, Retainers, scope of work | Leave a comment

Top 10 Steps to Maximum Marketing Value

Posted on March 18, 2009 by Darren Woolley

These days, everyone’s trying to squeeze more out of their marketing budget than ever before. From reviewing agencies to evaluating internal relationships, there’s plenty of scope for improvement in all areas of the marketing communication mix. So we look at … Continue reading →

Posted in agency remuneration / compensation | Tagged media benchmarking, relationship management, remuneration, roster rationalisation | 1 Comment

The four essential stages of the pitch process

Posted on March 18, 2009 by Darren Woolley

In any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, do they get all … Continue reading →

Posted in agency search & selection | Tagged agency selection, benchmarks, best practice, marketing communications, marketing suppliers, pitch, Pitching, search and selection, tenders | Leave a comment

Where is the cost of media advertising heading?

Posted on March 16, 2009 by Darren Woolley

It is often the largest component of the advertising spend, and many millions of dollars are spent on measuring the delivery and performance of the media, yet for the first time in the face of unprecedented economic upheaval, it appears … Continue reading →