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Monthly Archives: April 2009
9-day fortnights are potentially ripping marketers off!
In The Australian Media Section today was an article titles “STW and News promote cuts to working week” the story highlights the trend for many marketing service providers to move to a nine day fortnight to reduce costs. This is … Continue reading
Now ad agencies are finding ways to reduce costs
I just got this email from Matt Ryan at Euro RSCG titled “Driving efficiencies at Euro RSCG”. It seems that Euro RSCG has discovered that cost efficiency is as important as cost effectiveness. By finding ways of reducing costs without … Continue reading
Advertising’s role in mitigating climate change
How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being lit like a Christmas tree … Continue reading
Posted in green marketing & sustainability
Tagged carbon emissions, carbon pollution, CO2, co2counter, green
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