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Monthly Archives: May 2009
Five things marketers can do to avoid going insane
Interestingly, when faced with a huge crisis like the current Global Financial Crisis (GFC) many people, including marketers and their agencies fall back into agency remuneration practices that are tried, tested and familiar, even if they are not ideal. It … Continue reading
Green-washing. How to tread carefully on a planet full of environmental land-mines
I wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to a hesitant and fast … Continue reading
Posted in green marketing & sustainability
Tagged carbon, environmentally, green, green-washing, measuring, neutral
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