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Monthly Archives: June 2009
Retainers: good to better, better to best
Many marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal or review time, especially … Continue reading
The day the media died?
Okay, clearly I have been spending too much time on YouTube. The truth is that our Senior Digital Consultant, Russell Easther sent these too me and while at over 9 minutes this video on YouTube is quite long in a … Continue reading
Marketers managing agency remuneration in a recession
I know everyone is under pressure, but clearly this is having a real impact on marketers around the world, with many facing budget reductions and yet desparately trying to maintain their marketing plans. Here is a new clip on YouTube … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising remuneration, Marketers, recession
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