Monthly Archives: July 2009

All things digital in plain English

In digital media, there is often a knowledge pyramid within organisations, both marketing and agency. That means that the closer you get to the top the thinner the knowledge base. That is why I thought it might be worthwhile sharing … Continue reading

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Top 10 ways to avoid redundancy in marketing & advertising

In the past six months many companies (marketers and agencies) have gone through the downsizing process in response to the GFC. This email has been floating around for a couple of years, but it is probably more relevant. 1. Never … Continue reading

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Interesting facts on information and media

With technology advancing at such an incredible pace and the impact this is having on communications and media, it is no wonder we often feel overwhelmed. Damian Black @ Fosters sent me a link to this “Did you know?” presentation … Continue reading

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What cost creativity?

An agency managing director was bemoaning the demise of the media commission system, because under this system there were no discussions about FTEs, overhead and profit multiples, retainer resource levels, or the like. Simply, the agency was free to get … Continue reading

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