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Monthly Archives: September 2009
The foundation of smart advertising agency remuneration is the scope of work
With many remuneration agreement based on a retainer model, the best practice for management, accountability and transparency is to have the retainer resources based on a scope of work. (SOW). But what constitutes a sound scope of work? In the … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency remuneration, best practice, media, scope of work
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