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Monthly Archives: October 2009
Turning great strategy into great performance
What percentage of the potential of a business strategy do you think CEO believe is delivered during implementation? 90%? 80%? 70%?… A paper from the Harvard Business Review was sent to me by my friend Shawn Callahan at Anecdote. In … Continue reading
Top 100 most valuable Brandz in the world
Millward Brown BrandZ brand valuation report is now a really neat iPhone application, which I first found out about in New York at a WPP presentation during the Adforum CEO Summit earlier this month. If you have an iPhone (and … Continue reading
Posted in interesting observations
Tagged Apple, brand value, Brandz, iphone, iphone application, Millward Brown, WPP
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Industry joins push for climate change initiatives
Posted and published Monday Oct 19 2009 at The Australian newspaper Media section is a report by Lara Sinclair on the TckTckTck and Hopenhagen. Check it out. Have you signed the petition yet?
Posted in green marketing & sustainability
Tagged Advertising, Climate Change, Copenhagen, lara sinclair, Media Section, The Australian
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International Day of Climate Action Saturday, October 24th.
The International Day of Climate Action organized by 350.org Already, over 4000 creative events are being planned in over 170 countries – from the slopes of Mt. Everest to the underwater reefs of the Maldive Islands, to the parks and … Continue reading
Blog Action Day – 31,000 Posts
As a participating Blogger in the Blog Action Day, I received this email from Robin Beck, the Lead Organiser for Blog Action Day 2009. It reads: You did it! Yesterday you and bloggers in 155 countries across six continents wrote … Continue reading
Posted in green marketing & sustainability
Tagged Blog Action Day, Climate Change, Copenhagen
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Blog Action Day – The time has come to turn Copenhagen into Hopenhagen
On December 7 2009, world leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen to determine the fate of our planet. You can take part in this important event and here are ways you can … Continue reading
Posted in green marketing & sustainability
Tagged Climate Change, Copenhagen, Hopenhagen, Tck Tck Tck, United Nations
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Agency global heavyweights stress digital – Adforum Final Day
NEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration. David Jones, global CEO of Havas, provided an inspirational presentation on the … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, Advertising, CEO Summit, Digital, social media
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Measure, measurement and accountability failure – Adforum Day 4
NEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of the biggest direct marketing … Continue reading
Posted in agency search & selection
Tagged Adforum, CEO Summit, effectiveness, Marketing, performance, Results, ROI
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Procurement v consultants – Adforum Day 3
NEW YORK: Five brave procurement professionals faced up to 28 pitch consultants on day three (7 October New York time) of the AdForum CEO Summit in New York City, but who came out on top? Interestingly, every single one was … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, CEO Summit, Marketing, Procurement
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The good, the bad and the ugly – Adforum Day 2
NEW YORK: Today (6 October New York time) was the good, the big, the bad and the ugly at the AdForum CEO summit. Presentations with Ogilvy, BBDO, Leo Burnett, Dentsu, 180 LA and Profero. I will let you decide which … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, Advertising, creativity, networks, pitches
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