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Monthly Archives: October 2009
Digital as a specialty is dead – Adforum Day 1
NEW YORK: The big talk among pitch consultants that have gathered in New York for the Adforum CEO Summit is that digital no longer exists as a speciality. Apparently digital is dead as a speciality, because everything is digital, therefore … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, CEO Summit, Digital, media, social media, TrinityP3
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Beware of the “hit-and-run” procurement professional
There is a type of procurement professional I meet that can best be described as ‘hit and run’. They target marketing, aim for the ‘low hanging fruit’ or the ‘quick wins’ then hit the agency remuneration making massive cuts and … Continue reading
Posted in agency remuneration / compensation
Tagged CIPSA, costs, effectiveness, efficiency, Marketing, metrics, performance, Procurement
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Print production prices may be going down, but the technology is getting more complex
Was sent this link to YouTube by an Agency Print Production Manager I use to work with many years ago. It appears that while technology and price pressures are driving down the cost of print production, the technical requirement are … Continue reading
Posted in print production
Tagged Advertising, costs, graphic design, print production, production process
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