Print production prices may be going down, but the technology is getting more complex

Was sent this link to YouTube by an Agency Print Production Manager I use to work with many years ago. It appears that while technology and price pressures are driving down the cost of print production, the technical requirement are increasing.

This video captures the frustration many production and design people feel on a daily basis. Which probably explains the language. NB: Do not watch this video if profanity offends you.