Monthly Archives: December 2009

What is it that TrinityP3 do?

Posted on December 21, 2009 by Darren Woolley

We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic relations, experiential, promotions agencies … Continue reading →

Posted in industry news & trends | Tagged Advertising, Creative, Marketing efficiency, media, operational assessments, process improvement, production, public relations, remuneration, strategic alignment | Leave a comment

50 Most Valuable Australian Brands

Posted on December 18, 2009 by Darren Woolley

Brand Finance has recently completed its annual study on the 50 Most Valuable Australian Brands. It is available for download here. In launching the second study of Australia’s 50 most valuable brand portfolios, Tim Heberden, Managing Director of Brand Finance … Continue reading →

Posted in interesting observations | Tagged Brand Finance, brand value, losers, Marketing, value, winners | Leave a comment

Is marketing procurement cynical or just naive?

Posted on December 4, 2009 by Darren Woolley

“The cynic knows the price of everything and the value of nothing.” Oscar Wilde Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.

Posted in agency remuneration / compensation | Tagged advertising production, agency remuneration, benchmarking, digital production, marketing procurement, print production, Procurement, rate cards, television | Leave a comment

Evalu8ing collaboration and relationship improvement system expands globally

Posted on December 3, 2009 by Darren Woolley

In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies etc. Often marketers will … Continue reading →