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Monthly Archives: March 2010
What is included in the overhead when calculating the agency retainer?
When discussing retainers there are some key parts to the calculation: Business expenses: all expenses found on the Profit and Loss Statement. Overhead expenses: all costs found on the income statement except for direct labor, direct materials, and costs attributable … Continue reading
Agency Remuneration Deals Gone Wrong
A couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill for almost $1.2 million in retainer resource over runs. $1.2 … Continue reading
CASE STUDY: Advertising Carbon Offset Calculation
Company Category: Major International FMCG Issue: This company was claiming to have measured then offset all the carbon emissions in the production and distribution of a new ‘Green’ product. Challenging Problem: Under the watchful eye of the Government Authority there … Continue reading
Posted in case studies
Tagged Advertising, calculator, carbon calculator, carbon offset, media assessment, production assessment
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CASE STUDY: Agency Remuneration and Scope of Work Benchmarking
Client Category: Tourism Challenging Problem: Client needed to confirm its remuneration arrangements were delivering value and which would allow the Agency to be reappointed without a costly and disruptive pitch process. Creative Solution: Agency Remuneration Benchmarking and subsequent SOW benchmarking … Continue reading
Posted in case studies
Tagged Advertising, agency, benchmarking, contract, negotiation, remuneration, scope of work
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The death of advertising agencies
I saw this on Mumbrella today. And while I agree with Dr Mumbo that it is ironic that the film was made by Saatchi & Saatchi, to quote Mark Twain “Reports of my death are greatly exaggerated.”
CASE STUDY: Television Production Supplier Negotiation
Company Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As competitive costs were logistically unavailable … Continue reading
Poor marketing process leads to poor results and huge waste
We have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? 1. Poor and incomplete … Continue reading
CASE STUDY: Carbon Reduction
Company Category: Government Issue: Environmental Legislation was demanding all departments to fully understand there carbon emissions. This included marketing spend. Challenging Problem: With all other business divisions being able to measure their carbon footprint marketing were required to gain an … Continue reading
How do your agencies see you and your marketing team?
Everyone sits in meetings discussing work in progress, presenting concepts, discussing ideas, providing feedback etc, but how does your agency or agencies really feel. Here is a very clever view of the relationship from the agency’s perspective using the wilds … Continue reading
CASE STUDY: Television Production Review
Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. Creative Solution: TP3 … Continue reading
Posted in case studies
Tagged benchmarking, Cost assessment, production, production costs, rates, television, TV
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