Monthly Archives: March 2010

Measure, manage and maximise the client agency relationships

Posted on March 21, 2010 by Darren Woolley

Marketing communications continues to become more complex and challenging. More consumer channels is leading to more specialist service providers meaning more agencies and other suppliers to manage and align. Long term issues of aligning the agency to the marketing team … Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged alignment, improved performance, Marketing, performance expectations, relationship management, Relationships, shared values, supplier management | Leave a comment

CASE STUDY: Creative Agency Search & Selection

Posted on March 21, 2010 by Darren Woolley

Company Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a full service creative agency search … Continue reading →

Posted in case studies | Tagged Advertising agency, agency search, agency selection, Case study, digital agency, media agency, sponsorship | Leave a comment

CASE STUDY: Remuneration Benchmarking & Modelling

Posted on March 20, 2010 by Darren Woolley

Company Category: Global FMCG Challenging Problem: TP3 were asked to review the remuneration arrangements with its two creative Agencies. These relationships had been in place for many years however there was a sense that the rates may have been above … Continue reading →

Posted in case studies | Tagged Advertising, agency, benchmarking, Case study, Marketing, modelling, remuneration | Leave a comment

A Charlie Brown view of the advertising industry

Posted on March 19, 2010 by Darren Woolley

Posted in interesting observations | Tagged Advertising, Agencies, Charles Schultz, Charlie Brown, Creative, Peanuts, process | Leave a comment

You could save your agency money by firing them

Posted on March 18, 2010 by Darren Woolley

Recently we were asked by a client to assess and benchmark their current agency remuneration because the marketing team wanted to roll over the agency’s contract, but procurement said it should really go to market. The compromise was for TrinityP3 … Continue reading →

Posted in agency remuneration / compensation | Tagged Advertising, all you can eat, benchmarking, digital communications, Marketing, media, remuneration, scope of work | Leave a comment

How much does it cost to make a television commercial?

Posted on March 16, 2010 by Darren Woolley

It is a question almost every marketer will ask at some stage of their career. How much does it cost to produce a television commercial? $10,000? $200,000? $1,000,000? $4,000,000? More? Well according to What’s New, where you see it first, … Continue reading →

Posted in television & electronic production | Tagged Advertising, assessments, benchmarking, JWT, most expensive television commercial ads in the world, production benchmarking, Shell, television commercial costs, TrinityP3 | Leave a comment

How is Evalu8ing different from other customer satisfaction surveys or relationship management tools?

Posted on March 3, 2010 by Darren Woolley

I was meeting yesterday with Florence Garnier from Marketing Efficiency in Paris and telling her how some people have difficulty understanding the multi-stakeholder group benefits of Evalu8ing compared to other systems in the market place. Florence, who had previously worked … Continue reading →