-
Tags
Advertising agency agency compensation agency remuneration agency review agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Creative Darren Woolley Digital Digital Marketing emissions Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement media media agency media buying media planning performance pitch process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media strategic alignment strategic management strategic marketing consulting strategic marketing management television Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- print production
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- May 2013 (11)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (3)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Monthly Archives: April 2010
Bonus fees for agencies much like the bonus agencies pay for staff
A new study by Palazzo Advisory & Acquisition, shows that last year, despite the poor economic performance, 92% of agencies surveyed paid bonuses to staff. The issue is that 72% said they based their bonus decision-making on general factors and … Continue reading
Request for Proposal RFP, Request for Tender RTF, Request for information RFI, Expressions of Interest EOI, WHY? HOW? WHAT?
The rise in influence of procurement in the marketing category has seen a fundamental change in the way the pitch process is increasingly run. The pitch is now the RFT. Credentials are now a RFI. The financials are a RFP. … Continue reading
Posted in agency search & selection
Tagged Advertising, EOI, Marketing, pitch consultants, pitches, Procurement, RFI, RFP, RFT, tender
Leave a comment
If chemistry is so important, why do so many agencies get it so horribly wrong?
Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a potential new client goes … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, chemistry, Digital, direct marketing, first impressions, Marketing, media, pitch, public relations, selection, tender
Leave a comment
How can an agency win the pitch when the client can’t even remember your name?
The fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely true. If you are … Continue reading
Ten important considerations before an agency should agree to pitch for business
Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
In a world were everything is digital here is the outcome
With the industry discussing the future of digital agencies as specialist, and with everything now being digital, here is a very entertaining short film that possibly demonstrates the inevitable future, where the pixel is king! This was sent to me … Continue reading
Posted in social media & digital marketing
Tagged Advertising, Agencies, Digital, illustrator, Marketing, Roger Harvey
Leave a comment
Should the agency CEO / Managing Director be in the agency retainer?
If your retainer is calculated correctly, agency management will be in your retainer. Either in the direct salary costs, or the overhead multiple. The question is, “do you want the most senior person in your agency available to you in … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, CEO, cost, Digital, Managing Directors, media, overheads, profit, remuneration, retainer
Leave a comment
The future of publishing?
I was sent this link by Clive Burcham at The Conscious Organisation, it’s a video on YouTube titled “The Future of Publishing”. Apart from the fact that I have seen this technique several times before, it is a thought provoking … Continue reading
CASE STUDY: Developing collaborative work practices
Company Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of the client, and the verbal support of the agency, had not been able to implement a truly effective … Continue reading
35 mm film versus digital video – a professional comparison
While the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still seems stuck in using … Continue reading
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.