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Monthly Archives: June 2010
Do you remunerate your ad agency or compensate them?
At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans’ were referring to Agency Compensation and not Agency Remuneration. I was sitting with Debbie Morrison from ISBA and she said … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, ANA, Compensation, fees, ISBA, media, payment, remuneration, UK, USA
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What is value based remuneration for advertising and media agencies?
Retainers are still the most common form of remuneration for advertising agencies in the major markets. These retainers are based on resources multiplied by direct salary costs by overhead factor and then multiplied by profit margin. But how do you … Continue reading
Agency title promotion and the impact on retainers and fees
You are a recent graduate and land your first job in an advertising agency. You start at the agency on $32,000 and the title of Account Manager. Within 12 months you get promoted to Senior Account Manager and get a … Continue reading
Agency title promotion and the impact on retainers and fees
Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation posed the greatest risk … Continue reading
Has advertising come of age?
For the 21st Anniversary of the Brisbane Advertising Association, I was asked to address the question “has advertising come of age?” Advertising is the world’s second oldest profession, with the modern form of advertising agencies coming into existence more than … Continue reading
CASE STUDY: Re-drafting the actor’s / talent agreement / contract
Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s union contracts, the terms … Continue reading
Posted in case studies
Tagged Actors, Advertising, assessment, benchmarks, Cinema, Community Service, Compensation, Government, Internet, production costs, remuneration, talent agreement, Talent Costs, television, TV
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Billable hours per annum and the work life balance
Nigel Marsh, bestselling author of “Fat, Forty and Fired” and “Overworked and Underlaid” and the Regional Group CEO of Young and Rubicam Brands for Australia & New Zealand, spoke at the TEDxSydney event recently on the Work/Life balance. Interestingly, one … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, balance, billable hours, law, legal, life, Marketing, Nigel Marsh, remuneration, Retainers, time sheets, work
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A better way for advertisers’ to to select agencies
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer who had pitched his … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, New Zealand, performance, pitch, process, remuneration, review, selection, tender
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Revenge of the freelance copywriter on a new business pitch
How embarrassing for WPP and Y&R. Used a freelance copywriter and then didn’t pay him. But here is the deal. How do you know who worked on the new business pitch for your business? There is a better way to … Continue reading
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