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Monthly Archives: August 2010
How to integrate your digital strategy into your overall brand strategy
Thanks to our Senior Digital Consultant, Russell Easther, I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications strategy. Bigger than the … Continue reading
FREE – Nothing gets you nothing with agency compensation
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often the resources you don’t … Continue reading
The social and financial considerations of agency remuneration
Watching Mad Men reminds me of the wonderful life of advertising before the demise of media commissions and service fees. A time where the agency was full of people with the time to go to long lunches, indulge in intra-office … Continue reading
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