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Monthly Archives: December 2010
An interesting analogy on creativity and ideas
From Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m talking about) just to … Continue reading
Posted in agency remuneration / compensation, interesting observations
Tagged Advertising, Compensation, Concepts, cost, creativity, Ideas, Investment, Marketing, media, remuneration, value
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A year in review – Or the six things I’ve learned that I’d most like to fix in 2011
It is almost the end of the year and people are looking back on the year past and ahead to 2011. I have been noticing how many advertisers and their agencies are trying to come to terms with the new … Continue reading
Posted in interesting observations
Tagged Advertising, CRM, Customer centric, Marketing, Peppers & Rogers, Wayne Kingston
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What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What do agencies think? … Continue reading
What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It is important to recognise … Continue reading
New Zealand represents excellent value for Australian TV commercial production
At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of actors overseas compared … Continue reading
Posted in television & electronic production
Tagged Actors, Advertising, Airfares, Australia, costs, efficiency, Film, Location, MEAA, New Zealand, post production, production, SPAA, television, Travel, TV
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Win International Awards – Lose the business: It happens a lot
How often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by The Special Group. What … Continue reading
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