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Monthly Archives: January 2011
Why financial incentives do not work in driving performance
Here is an interesting video on what motivates people by Dan Pink. Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill. Where cognitive thinking was required, … Continue reading
iQuit from the advertising industry of Singapore
Was just sent this link to a website called iQuit. Very funny, unless you are the senior agency management at Y&R, Ogilvy, Publicis, Leo Burnett, BBDO, Saatchi & Saatchi, Grey, McCann WorldGroup or DDB in Singapore. The site reads, “BAD … Continue reading
Posted in interesting observations
Tagged Account Management, art director, BBDO, copywriter, Creative, DDB, Grey, humour, iQuit, Leo Burnett, McCann Worldgroup, Ogilvy, Publicis, resign, Saatchi & Saatchi, satire, Singapore, Y&R
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When agency pitches go wrong – or the dangers of DIY pitches
Australian AdNews Magazine has an Off the Record section with gossip, rumour and unsubstantiated stories. This is the one area a marketer does not want to end up. It usually means there is a negative buzz in the industry about … Continue reading
Posted in agency search & selection
Tagged Adnews, agency selection, Off the record, pitch, review
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ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)
Operating in the online world means the geographical boundaries of the past are no longer relevant. Thats why I read with interest today the email from Bob Liodice of the ANA that read: Marketers recognize the need for consumer trust … Continue reading
Agencies rethink creative
Today’s AAF Smart Brief reports that a segment on National Public Radio says that “the demand for ads that engage users on multiple platforms has forced traditional agencies to rethink creative and the types of workers needed to produce highly … Continue reading
Posted in social media & digital marketing
Tagged Adforum, alignment, Caxtons, creative agencies, digital agencies, fragmentation, Huge, Nick Law, RG/A
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Agency Pitch Consultants Accused of ‘Double-Dip’
AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail campaign, but with a … Continue reading
Posted in agency search & selection
Tagged AAAA, AANA, AdAge, AFA, agency selection, ANA, Communications Council, pitch, rules of the road, search consultants
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11 trends in marketing services for 2011
In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on the role of … Continue reading
Things real people don’t say about advertising
Hi, welcome back to work. Hope you had a great break. (I know I did). Time to get a bit of perspective on what we do, with this blog on Tumblr “Things real people don’t say about advertising” Branded content, … Continue reading
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