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Monthly Archives: February 2011
Is advertising sexist?
Following the discussion at Mumbrella Question time last year about the lack of women in senior roles in media and advertising, I was at the Communications Council Circus Festival when Charles Wigley from BBH finished his presentation with this video … Continue reading
Posted in interesting observations
Tagged Advertising, BBH, Charles Wigley, Circus Festival, Communications Council, diversity, Marketing, Mumbrella, sexist
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Is creativity really valued in marketing & advertising?
At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend so much time … Continue reading
Posted in agency remuneration / compensation
Tagged advertisers, Caxton Award, Compensation, creativity, Margin, Marketers, production, profit, remuneration, value
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A thought provoking warning for marketers from media agency PHD
Mumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now there are a few … Continue reading
Posted in data & direct marketing
Tagged applications, augmented reality, Customer centric, Data, Digital, media, Online, PHD Media, social media, Technology
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Strategically aligning your agencies to your marketing requirements
How many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago that many marketers when … Continue reading
An interesting way to get around global alignments
There are quite a few marketers that feel like they are “stuck” with their advertising and media agencies. This is because the agency was appointed at the global “AOR” Agency of Record often in the US or Europe and by … Continue reading
CASE STUDY: Agency Remuneration Negotiation
Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent rationalisation of the roster had … Continue reading
Posted in agency remuneration / compensation, case studies
Tagged agency remuneration, Case study, Compensation, negotiation, ROI
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Advertising Agencies: It’s a Man’s world, but not always in a pitch?
At the Mumbrella Question Time, late last year, the question was asked about women in senior industry roles. You can see the response to the question below, or check out the story on Mumbrella. But for those still in denial … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, agency selection, females, media, Mumbrella, pitches, Question Time, senior roles, women
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Is benchmarking the real failing of marketing procurement?
There is a lot of discussion and questioning of benchmarking. I recently found this article titled “Is benchmarking the real failing of global marketing procurement?” on Businessweek.com from Freedman International. Heavily drawing from the article in AdAge by Avi Dan … Continue reading
Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the same. They have the … Continue reading
Posted in agency search & selection
Tagged AdAge, agency, Avi Dan, Compensation, Creative, Digital, media, Procurement, remuneration, search, selection, value
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