Is creativity really valued in marketing & advertising?

At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend so much time and effort championing.

Well, here is the speech in full, including the introduction from GPY&R, courtesy of NewspaperWorks, who organise the Caxton Awards. The transcript of the speech is available here.

I know it is 26 mins long, but there are highlights available on my Youtube Channel