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Monthly Archives: April 2011
Why do top advertising agencies lose business?
Why do top advertising agencies lose business? Earlier this month, Avi Dan posted “Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired” on his Forbes blog – Find out our thoughts here:
The independence and integrity of marketing consultants?
On April 12, Campaign UK had the following headline online “Oystercatchers admits wrongdoing in settlement with WPP”. If you read the story the issue is self explanatory and it does not take much to read between the lines. Clearly the … Continue reading
How to calculate your agency head hour rates
Your agency is proposing to charge $250 per hour for the Group Account Director or the media agency has $325 per hour for the Media Trading Director. How is this calculated? And what is the underlying salary cost? We deal … Continue reading
Poor practice agency credentials from P&W Advertising
I have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in an undifferentiated market place. … Continue reading
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