Monthly Archives: May 2011

Is Calling Yourself a Media Auditor Misleading and Deceptive?

Posted on May 18, 2011 by Darren Woolley

There are a number of people and companies in the marketing and advertising category who call themselves auditors and yet do not provide either the auditing process or have the rigor or professional body recognition of being auditors. More here:

Posted in media planning & buying | Tagged Advertising, agency solutions, auditors, audits, benchmarking, cost benchmarking, media, performance benchmarking, strategic marketing consulting, TrinityP3 | Leave a comment

Five reasons agency compensation should not be relationship based

Posted on May 12, 2011 by Darren Woolley

Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation

Posted in agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations | Tagged Advertising, agency compensation, agency monitoring, agency solutions, business strategy alignment, communications, Marketing, operations assessment, strategic marketing consulting, TrinityP3 | Leave a comment

Calculating Agency Compensation And Resource From The Scope Of Work

Posted on May 11, 2011 by Darren Woolley

How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to deliver your marketing plan? Trinity P3 calculates agency compensation and resource the proven way.