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Monthly Archives: June 2011
The Important Difference Between Collaboration, Relationship and Performance Benchmarking
Many people use terms such as relationship, collaboration and performance benchmarking interchangeably and yet there are important distinctions between them. All three are important in the management and optimization of the agency / marketers interaction but each one is measuring a different, perhaps subtle, but important attribute of this interaction.
Even top advertising agencies are known to give it away now
Are top advertising agencies guilty of giving too much away? Usually, when we hear about advertising agencies giving their ideas away for free the focus is on pitching. But agencies have been kindly donating their IP since advertising began.
Results: Why top advertising agencies lose business
Why do top advertising agencies lose business? The results of the LinkedIn poll are in. Find out what the poll showed here:
Agency Solutions offered by Mumbrella 360 Manifesto
Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
Posted in industry news & trends
Tagged 360, agency, agency solutions, Client, manifesto, media, Mumbrella, post-broadcast planning, Relationships, remuneration, social media, Technology, TrinityP3
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Why it is essential for agencies to be part of your business strategy alignment
Business strategy alignment – I would have to say the vast majority of marketers will certainly have defined roles for their media and creative agencies but then have a more adhoc approach to their other agency vendors such as digital, social media, sale promotion, retail, pr, direct markets, behaviour marketing, events and the like.
Is the big idea everything you paid for through your agency compensation?
TrinityP3 – Strategic marketing consulting – Agency solutions – Is the big idea everything you paid for through your agency compensation? Find out here:
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