Monthly Archives: September 2011

As part of good advertising process, do you protect your brand from Google?

Posted on September 30, 2011 by Darren Woolley

Taking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your trademark may not completely … Continue reading →

Posted in industry news & trends, interesting observations, marketing process optimisation | Tagged advertising process, Darren Woolley, google adwords, marketing process optimisation, registered trademarks, strategic marketing consulting, strategic marketing management, trade mark, TrinityP3 | Leave a comment

Protecting the outputs of the advertising process because they’re worth it

Posted on September 28, 2011 by Darren Woolley

Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post from the team at … Continue reading →

Posted in industry news & trends, interesting observations, marketing process optimisation | Tagged branding process, Darren Woolley, strategic marketing, strategic marketing consulting, taglines, trade mark law, trade marks, trademark protection, trademarks, TrinityP3 | Leave a comment

Agency selection is not the solution to your agency compensation issues

Posted on September 27, 2011 by Darren Woolley

There is an article on page 40 of the Financial Review (Sept 12 2011) titled “McInnes moves to one pitch at a time”. In it Mark McInnes, ex-CEO of David Jones and now boss of Premier Retail has axed agency … Continue reading →

Posted in agency search & selection | Tagged agency compensation, agency remuneration, agency retainers, agency selection, agency solutions, Darren Woolley, strategic marketing management, top advertising agencies, TrinityP3 | 1 Comment

An easy way to improve advertising process

Posted on September 23, 2011 by Darren Woolley

When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look at the level of … Continue reading →

Posted in marketing process optimisation | Tagged Agencies, agency compensation, agency remuneration, agency solutions, benchmarking, Creative, Darren Woolley, improve advertising process, strategic marketing consulting, TrinityP3 | 5 Comments

Can Cloud Computing reduce carbon pollution?

Posted on September 21, 2011 by Darren Woolley

TrinityP3′s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”

Posted in green marketing & sustainability | Tagged carbon emissions, christopher sewell, cloud computing, Darren Woolley, Green Marketing, sustainability, sustainable marketing, TrinityP3 | Leave a comment

When strategy gets in the way of business strategy alignment

Posted on September 20, 2011 by Darren Woolley

The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what is meant, required or … Continue reading →

Posted in marketing process optimisation | Tagged agency solutions, business strategy alignment, Darren Woolley, Marketing strategy, strategic alignment, strategic marketing consulting, TrinityP3 | 2 Comments

Not all client agency relationships are the same

Posted on September 16, 2011 by Darren Woolley

I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, multiple channels being used, … Continue reading →

Posted in marketing process optimisation | Tagged agency solutions, Darren Woolley, strategic alignment, strategic business alignment, strategic marketing consulting, strategic supplier alignment, strategic supplier model, supplier solutions, TrinityP3 | 2 Comments

Agency selection for service provider or strategic partner?

Posted on September 13, 2011 by Darren Woolley

There was a recent AdAge article about agencies in the US complaining about procurement run pitches and now it seems that search consultants are a better option. But I am not so sure it is as simple as an “either … Continue reading →

Posted in agency search & selection | Tagged agency selection, agency solutions, Darren Woolley, marketing strategy consultants, Procurement, strategic partner, strategic provider, TrinityP3 | Leave a comment

The changing role of intellectual property in client agency relationships

Posted on September 9, 2011 by Darren Woolley

There are often discussions in the industry regarding the charging of fees for intellectual property. Most of the contracts we see have the agency assign their IP on the payment of the project or retainer fee. The issue is that … Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends | Tagged agency compensation, agency remuneration, agency solutions, client agency relationships, Darren Woolley, intellectual property, IP, strategic marketing consulting, TrinityP3 | 1 Comment

Defining the scope of advertising agency services to determine agency compensation

Posted on September 7, 2011 by Darren Woolley

Defining the scope of work can be a difficult and apparently almost Herculean task for some marketers – yet this is a necessary step in determining agency compensation. Agency solutions discussed here: