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Monthly Archives: September 2011
As part of good advertising process, do you protect your brand from Google?
Taking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your trademark may not completely … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation
Tagged advertising process, Darren Woolley, google adwords, marketing process optimisation, registered trademarks, strategic marketing consulting, strategic marketing management, trade mark, TrinityP3
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Protecting the outputs of the advertising process because they’re worth it
Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post from the team at … Continue reading
Agency selection is not the solution to your agency compensation issues
There is an article on page 40 of the Financial Review (Sept 12 2011) titled “McInnes moves to one pitch at a time”. In it Mark McInnes, ex-CEO of David Jones and now boss of Premier Retail has axed agency … Continue reading
An easy way to improve advertising process
When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look at the level of … Continue reading
Can Cloud Computing reduce carbon pollution?
TrinityP3′s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”
When strategy gets in the way of business strategy alignment
The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what is meant, required or … Continue reading
Not all client agency relationships are the same
I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, multiple channels being used, … Continue reading
Agency selection for service provider or strategic partner?
There was a recent AdAge article about agencies in the US complaining about procurement run pitches and now it seems that search consultants are a better option. But I am not so sure it is as simple as an “either … Continue reading
The changing role of intellectual property in client agency relationships
There are often discussions in the industry regarding the charging of fees for intellectual property. Most of the contracts we see have the agency assign their IP on the payment of the project or retainer fee. The issue is that … Continue reading
Defining the scope of advertising agency services to determine agency compensation
Defining the scope of work can be a difficult and apparently almost Herculean task for some marketers – yet this is a necessary step in determining agency compensation. Agency solutions discussed here:
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