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Monthly Archives: October 2011
Top 10 tips for renegotiating your agency remuneration
Obviously there are now more ways of remunerating your agencies than ever before and we work with our clients to assist in finding the best model to suit their needs. But there are some basic steps to take when you … Continue reading
A blueprint for reducing your advertising production costs
In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we have found that many of these production blowouts are due to poor supplier management, rather than naked greed on behalf … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production
Tagged advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketers and advertising, marketing process optimisation, strategic management, TrinityP3
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Top 10 ways to get greater value from music in your marketing
Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around the brand. But here … Continue reading
Ad agencies can demand to be paid for ideas and resources, but where is the value?
Why should advertisers and marketers pay for ideas when agencies have from the dawn of advertising been willing to give away the ideas and increasingly, the resources to conceive them? For the agency the money has always been in the … Continue reading
Top 10 tips for managing your television and video production costs
Television commercial production continues to be a significant investment for marketers and advertising. At the same time lower cost solutions are being embraced to create content for the online environments. And it’s technical and complex nature means that many advertisers … Continue reading
3 most common mistakes made by procurement when engaging with marketing
The rise of procurement in the marketing category is well documented. But there are some recurring issues where this engagement often goes awry. In the past few years I have noticed three main mistakes that often lead to poor outcomes … Continue reading
Top Advertising Agency IP – Going Cheap or Creating Value?
There are often mis-informed discussions in agencies and marketing departments about copyright. In this guest post from our friends at 1Place Patent Attorneys & Solicitors, they make important distinctions about copyright and provide some invaluable recommendations on ways to work … Continue reading
Most 360º client agency relationship systems are misleading
I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” The fact is that … Continue reading
Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring
Tagged 360 systems, agency search, agency solutions, Australia, business strategy alignment, client agency relationships, Darren Woolley, marketing and advertising, performance benchmarking, strategic alignment, strategic management, TrinityP3
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TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?
I was recently in NYC and had dinner with Deborah Malone, the Founder of The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while in Australia, the UK … Continue reading
An example of how value based agency compensation / output / pricing model works
There is much interest in value based compensation of which I have previously discussed the various components. But I was discussing the principles of the model with a CMO in London last week and found that by using a tangible … Continue reading
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