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Monthly Archives: November 2011
Top 10 ways to ensure transparency and accountability in all your print productions
When people think about print production, most marketers and procurement people think about printing. Actually putting ink on paper is less than 30% of the print production cost and yet this is where most of the cost management focus is … Continue reading
Top 10 ways to avoid ending up in court for misleading and deceptive conduct
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a number of advertisers in … Continue reading
Posted in agency solutions, print production, television & electronic production, Top 10
Tagged advertising legal advice, agency solutions, Australia, Darren Woolley, deceptive advertising, electronic production, print production, strategic management, Television production, trade practice act, TrinityP3
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Top 10 questions to ask a strategic marketing consultant before you engage them
Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone can hang up a … Continue reading
Top 10 considerations in selecting a new creative agency
In a world of increased fragmentation and diversification marketers are faced with a decision between specialist and convenience. Traditional creative agencies have diversified their offering and are providing a range of services, but it is often a matter of convenience … Continue reading
Top 10 ways to ensure financial compliance from your agencies
With increasing pressure on budgets and expenditure outside of the retainer such as production the prime area of incremental revenue creep for agencies, it is important that there is a rigorous, but not onerous, process to ensure financial compliance from … Continue reading
Lack of financial acumen may stop marketing being aligned to business strategy
I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week made we wonder if … Continue reading
How accountable agency remuneration can improve client agency relationships
The secret to developing a fair and sustainable agency remuneration model is having a process that is based on what you want the agency to deliver. In this case the agency can be any agency from media to pr to … Continue reading
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