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Monthly Archives: January 2012
Case studies on the mistakes advertisers make with their TV advertising productions
In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact … Continue reading
Value based agency remuneration considerations for direct response and retail advertisers
I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What made it interesting was … Continue reading
Posted in agency remuneration / compensation, agency solutions, customer relationship management, strategic management
Tagged agency compensation, agency remuneration, agency solutions, CRM, crm model, customer relationship management, Darren Woolley, direct response, strategic management, TrinityP3, value based agency remuneration
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Ten tips for managing advertising production costs more effectively
It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10
Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3
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What is the industry benchmark cost of producing a television advertisement?
The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In many instances, it costs … Continue reading
Posted in agency solutions, strategic management, television & electronic production
Tagged agency solutions, benchmark cost, cost benchmarking, Darren Woolley, electronic production, media budget, strategic management, television advertisement, Television production, TrinityP3, tvc production
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Better agency pitch practices for better client / agency relationships
I feel like I am constantly seeing reports and articles about the flaws of the advertising agency pitching process. A common theme of these articles is the fact clients often select agencies based on their creative potential but usually fire … Continue reading
Selecting the right agency roster structure to achieve strategic business alignment
It is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or a new digital agency … Continue reading
Posted in agency search & selection, agency solutions, strategic management
Tagged agency roster, agency search, agency selection, agency solutions, Darren Woolley, roster structure, strategic alignment, strategic business alignment, strategic management, supplier alignment, TrinityP3
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The unseen supplier contract in TV production that exposes marketers to legal disputes
As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and conditions (let’s call it … Continue reading
When should an advertiser pay pitch fees when selecting a new advertising agency?
There are times when an advertiser should go to the market to select a new agency. But this is not a process that should be entered into lightly. Going out to the market place comes with several risks and costs … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions
Tagged agency compensation, agency remuneration, agency search, agency selection, agency solutions, Darren Woolley, new advertising agency, pitch fees, pitch process, strategic management, TrinityP3
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