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Monthly Archives: February 2012
Strategic business alignment requires closing the gaps between the CXOs
Our Business Director in Melbourne sent me this article from CFO.com with the headline: Finance vs. Marketing - Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of misalignment between the CFO … Continue reading
How to use the TrinityP3 resource rate calculators iPhone Business App to get a pay rise
I was having a coffee with a friend who was a recently-redundant creative director at one of the larger agencies around town. He had decided to now go out on his own, funded by the redundancy package from the agency. … Continue reading
Posted in agency remuneration / compensation, interesting observations, iPhone business app, resource rate calculator
Tagged agency compensation, agency remuneration, annual salary, billable hours, Darren Woolley, get a pay rise, iphone business app, resource rate, resource rate calculator, TrinityP3
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If you are pitching your business, how to pitch it right
It is constantly amazing the industry media frenzy that is associated with an advertiser reviewing their business. I am sure many marketers wish that their new product launch or their campaign results attracted the same level of media interest that … Continue reading
Posted in agency search & selection, agency solutions, marketing process optimisation, strategic management
Tagged agency review, agency search, agency selection, agency solutions, Darren Woolley, john west strategy, marketing communications, pitch process, strategic management, strategy planning, TrinityP3
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How to save your advertising production costs by defining your requirements up front
No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process rather than in … Continue reading
Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production
Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production
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Paying peanuts? – It is not the smartest advertising agency remuneration strategy
No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and service levels provided … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged advertising agency remuneration, agency compensation, agency remuneration, agency resources, agency solutions, benchmarking, benchmarking performance, Darren Woolley, overhead factor, TrinityP3, value based model
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Save time and money by improving your advertising approval process
Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in … Continue reading
Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production
Tagged advertising approval, agency compensation, agency remuneration, agency solutions, approval process, case studies, Darren Woolley, marketing process optimisation, print production, TrinityP3
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Case studies on how production assessments can add value to television advertising costs
Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in this video introduction … Continue reading
Posted in agency solutions, case studies, strategic management, television & electronic production
Tagged agency solutions, case studies, Darren Woolley, production cost assessments, production cost estimates, production management, strategic management, Television production, TrinityP3
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Things to consider when selecting a new advertising agency
Choosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on the business is … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions
Tagged agency remuneration, agency search, agency selection, agency solutions, Darren Woolley, performance based remuneration, strategic management, strategic performance, TrinityP3, value based compensation
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Social media clearly explained via #donuts and promoted on social media
There is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who don’t know @threeshipsmedia is … Continue reading
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