Monthly Archives: March 2012

Strategically aligning your media suppliers to your overall communications requirements

Posted on March 30, 2012 by Darren Woolley

Recently, one of Australia’s larger media agencies announced its intention to revamp its management structure with the objective of expanding its strategic planning expertise and building some ‘centres of excellence’ around the various and ever expanding media disciplines. This highlights … Continue reading →

Posted in agency solutions, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged benchmarking agencies, Darren Woolley, marketing optimisation, media buying, media planning, strategic alignment, strategic management, strategic planning, supplier alignment, TrinityP3 | Leave a comment

Why your low advertising print cost does not necessarily mean great value

Posted on March 28, 2012 by Darren Woolley

When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit and an area for … Continue reading →

Posted in agency solutions, industry news & trends, interesting observations, print production | Tagged advertising and marketing, advertising print cost, agency solutions, business printing, cost benchmarking, Darren Woolley, marketing procurement, print production, strategic management, TrinityP3 | Leave a comment

Why at a time of massive marketing change you need to consider alternative strategies

Posted on March 26, 2012 by Darren Woolley

Every marketer is coming to grips with the current rapid advances in technology and associated social changes. But does the statement, “We’ve always done it that way” ring any bells? Here is a story about how this philosophy or approach … Continue reading →

Posted in interesting observations, strategic management | Tagged Darren Woolley, marketing change, marketing process, marketing strategies, process optimisation, strategic management, strategic management of marketing, TrinityP3 | Leave a comment

How to calculate the agency head hours required to deliver your scope of work

Posted on March 23, 2012 by Darren Woolley

Many remuneration agreements, be they project fees or retainers, are based on the head hour resources required to undertake the task multiplied by an overhead and profit factor. But one of the key issues is setting a realistic scope of … Continue reading →

Posted in agency remuneration / compensation, marketing process optimisation, media planning & buying, print production, social media & digital marketing, television & electronic production | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, head hours, media buying, media planning, process optimisation, scope of work, strategic management, TrinityP3 | Leave a comment

Adding procurement and purchasing rigour into television advertising production

Posted on March 21, 2012 by Darren Woolley

When the agency present “competitive” estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? Does this mean that … Continue reading →

Posted in agency remuneration / compensation, agency solutions, strategic management, television & electronic production | Tagged agency creatives, agency producer, agency solutions, Darren Woolley, Procurement, strategic management, television advertising production, Television production, tender process, TrinityP3, tv production | Leave a comment

Creativity is a skill and not magic, genetically inherited, or a blessing from God

Posted on March 19, 2012 by Darren Woolley

Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan Hestbaek sent me this … Continue reading →

Posted in agency solutions, interesting observations | Tagged agency creative department, agency solutions, creative ideas, dan hestbaek, Darren Woolley, how to be creative, jonah lehrer, marketing first forum, TrinityP3, wall street journal | 1 Comment

Shooting your next television commercial off-shore has never been more affordable

Posted on March 16, 2012 by Darren Woolley

Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian dollar is high … Continue reading →

Posted in industry news & trends, interesting observations, television & electronic production | Tagged Australia, Darren Woolley, exchange rates, marketing first forum, production costs, television advertising, television commercials, Television production, TrinityP3, tv production | Leave a comment

The real business cost of all of those back-to-back meetings

Posted on March 14, 2012 by Darren Woolley

Over the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital shops (who in late … Continue reading →

Posted in agency remuneration / compensation, case studies, industry news & trends, interesting observations, iPhone business app, marketing process optimisation | Tagged agency compensation, agency remuneration, business cost, case studies, coma app, Darren Woolley, iphone business app, process optimisation, Procurement, TrinityP3 | 2 Comments

8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Posted on March 12, 2012 by Darren Woolley

Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage and maximise these relationships is … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring | Tagged agency monitoring, agency reviews, agency solutions, collaboration monitoring, Darren Woolley, performance monitoring, stakeholder relationships, strategic management, supplier management, supplier relationship management, TrinityP3 | Leave a comment

How marketers can exploit the full power of stories for brand and business strategy alignment

Posted on March 9, 2012 by Darren Woolley

Storytelling in marketing is a hot topic, with   a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be part of. Books … Continue reading →