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Monthly Archives: May 2012
How to measure the cost of switching advertising agencies
This is a guest post by Dan Hestbaek - Co-founder and CEO of
Posted in agency remuneration / compensation, agency search & selection, agency solutions, strategic management
Tagged agency search, agency selection, agency solutions, agency switch, agency switch costs, dan hestbaek, hestbaek consult, strategic management, switching advertising agencies, TrinityP3
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Global Marketing Insights: Putting the customer experience first
I recently attended the Contagious Magazine presentation in NYC on Frictionless Commerce as part of the ANA WFA Global Marketing Conference. The session was held at the Google Creative Labs down in the Meatpacking District and was attended by more … Continue reading
Posted in data & direct marketing, social media & digital marketing, strategic management
Tagged contagious magazine, customer experience, Darren Woolley, Digital Marketing, frictionless commerce, global marketing, google creative labs, interactive marketing, social media marketing, TrinityP3
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Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”
On May 10 in New York, I attended The Internationalist 100 to celebrate the announcement of the annual list of 100 Marketing Leaders. The event, “Brand Growth in a Socially Transparent World,” had some excellent speakers including: My old colleague … Continue reading
Posted in green marketing & sustainability, industry news & trends, interesting observations, strategic management
Tagged Darren Woolley, global marketing, Green Marketing, internationalist 100, morten albaek, strategic management, sustainability, thought leadership, transparency pledge, TrinityP3
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A simple test for your strategic marketing and business initiatives
This is a guest post by Shawn Callahan – Founder of
The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising
My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using story telling and listening … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged cynefin framework, Darren Woolley, marketing and advertising, Marketing strategy, process optimisation, Shawn Callahan, strategic development, strategic management, strategic marketing, TrinityP3
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A personal story that is not about advertising agency remuneration, but could be
I was reflecting on the recent conversations I have had in regards to media agency remuneration, both globally as a strategic partner of the WFA and locally with our strategic partnership with the AANA, and thought that there are many … Continue reading
The world’s worst advertising agency scope of work defined by a marketer
I know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. My legal friends tell … Continue reading
ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day
The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO, courtesy of IBM, the challenges of managing global marketing services and the on-going challenges of agency remuneration, or as the … Continue reading
ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3
The focus is on profitability and margins not costs and price today with a view of the industry from Wall Street by Brian Wieser, Pivotal Research and a panel discussion on Media Trading Desks and a discussion on Media Audits … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing
Tagged agency compensation, agency remuneration, ana marketing, brian wieser, Darren Woolley, Financial Management, holding companies, media auditing, media audits, media trading desks, TrinityP3
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