Monthly Archives: June 2012

How to leverage the new media landscape in the face of continued media marketplace change

Posted on June 29, 2012 by Darren Woolley

The recurring theme of the media marketplace is one of uncertainty.  The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their media agencies unsure of … Continue reading →

Posted in media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged Darren Woolley, Digital Marketing, marketing and advertising, media buying, media planning, new media, return on investment, social media marketing, strategic management, TrinityP3 | 2 Comments

Why Every Pitch is a Digital Pitch

Posted on June 27, 2012 by Stephan Argent

This is a guest post by Stephan Argent - a member of the TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if your company splits its brand and digital assignments among different agencies: Every … Continue reading →

Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing | Tagged agency search, agency solutions, Collaboration, Digital Marketing, digital pitch, marketing first forum, marketing procurement, pitch process, stephan argent, TrinityP3 | Leave a comment

What is the real cost of your customer focused marketing strategy?

Posted on June 25, 2012 by Darren Woolley

A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. We looked at the … Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management | Tagged agency solutions, cost of silence, customer relationship management, Darren Woolley, direct marketing, marketing communication, marketing roi, Marketing strategy, return on investment, strategic management, TrinityP3 | Leave a comment

Challenging the payment terms for television commercial production services

Posted on June 22, 2012 by Clive Duncan

This is a guest post by TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. This … Continue reading →

Posted in agency remuneration / compensation, agency solutions, media planning & buying, television & electronic production | Tagged agency remuneration, agency solutions, clive duncan, media buying, spaa agreement, strategic management, television commercial production, TrinityP3, tv production costs, tvc production | Leave a comment

The role of procurement in marketing from a brand marketer’s perspective

Posted on June 20, 2012 by Darren Woolley

At the “Navigate the murky waters of marketing procurement”. In this, the final post from that session,

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, return on investment | Tagged agency remuneration, agency solutions, CIPSA, margaret zabel, marketing and advertising, marketing procurement, procurement in marketing, return on investment, TrinityP3 | Leave a comment

12 innovative media options you may not see proposed by your media agency

Posted on June 18, 2012 by Darren Woolley

We hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your media agency inclined to serve up the same old … Continue reading →

Posted in agency solutions, interesting observations, media planning & buying | Tagged advertising options, agency solutions, Darren Woolley, marketing and advertising, media buying, media options, media planning, media strategy, mediascope, TrinityP3 | 1 Comment

Tips from a media agency CEO on successful marketing procurement

Posted on June 15, 2012 by Darren Woolley

At the “Navigate the murky waters of marketing procurement”. In this, the sixth of the posts from that session,

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, media planning & buying, return on investment | Tagged agency compensation, agency remuneration, agency solutions, henry tajer, marketing procurement, media agency, media buying, media planning, return on investment, strategic management | Leave a comment

More marketing should focus on more effectiveness and more efficiency

Posted on June 14, 2012 by Darren Woolley

There is no denying that marketing has become more complex and one of the main drivers of this complexity is the rapidly increasing number of channels in which we can engage consumers. Technology is providing more ways of connecting while … Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, Marketing efficiency, strategic management, strategic marketing, test and learn, TrinityP3 | Leave a comment

The role of marketing procurement: A procurement leader perspective

Posted on June 13, 2012 by Darren Woolley

At the “Navigate the murky waters of marketing procurement”. In this, the fifth of the posts from that session, Adam Titterton gives his perspective: Procurement, not working in a direct reporting line for Marketing, should never assume that they will … Continue reading →