Monthly Archives: July 2012

The Path to Data Driven Marketing

Posted on July 30, 2012 by Dean Harris

This is a guest post by Dean Harris, Director and Founder of

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management | Tagged channel performance, customer relationship management, data driven marketing, dean harris, Digital Marketing, enterprise crm, key performance indicators, marketing communications, marketing procurement, strategic management, TrinityP3 | Leave a comment

Tips for a successful agency search process

Posted on July 27, 2012 by Stephan Argent

This is a guest post by Marketing FIRST Forum, the global consulting collective co-founded by

Posted in agency search & selection, interesting observations, marketing procurement, strategic management | Tagged agency search, agency search consultant, agency selection, client agency relationships, creative agency, marketing procurement, pitch management, pitch process, stephan argent, strategic management, TrinityP3 | Leave a comment

Are payment terms the new advertising agency remuneration negotiation strategy?

Posted on July 25, 2012 by Darren Woolley

Since 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had more multi-billion dollar global … Continue reading →

Posted in agency remuneration / compensation, industry news & trends, marketing procurement | Tagged agency compensation, agency contracts, agency remuneration, agency solutions, Darren Woolley, marketing procurement, payment terms, procurement management, TrinityP3 | 7 Comments

Nine great ways to ensure you will never get a high performance marketing team

Posted on July 23, 2012 by Nathan Hodges

This is a guest post by TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked by a client, in a meeting, to describe … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged agency solutions, high performance marketing, marketing procurement, nathan hodges, process optimisation, raci, stakeholder management, strategic management, structure follows strategy, TrinityP3 | 2 Comments

Is film dead for making television advertising commercials?

Posted on July 18, 2012 by Clive Duncan

This is a guest post by TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. We called … Continue reading →

Posted in marketing procurement, strategic management, television & electronic production | Tagged advertising costs, clive duncan, Digital media, digital technology, film vs digital, television advertising commercials, television advertising production, TrinityP3, tv production costs, tvc production | Leave a comment

The importance of trust in collaboration between stakeholders

Posted on July 16, 2012 by Darren Woolley

Previously I have written about the steps required to foster collaborative working environments between marketing teams and agencies. This continues to be a hot topic for marketers with much talk about the importance of collaboration and advice on how to … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management | Tagged agency collaboration, agency solutions, business collaboration, collaboration between stakeholders, Darren Woolley, relationship performance monitoring, stakeholder relationship management, stategic marketing management, strategic management, TrinityP3 | Leave a comment

How to manage your television advertising production costs

Posted on July 13, 2012 by Darren Woolley

At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online and traditional advertising 30 … Continue reading →

Posted in agency solutions, strategic management, television & electronic production | Tagged advertising costs, agency solutions, benchmarking, cost management, Darren Woolley, marketing and advertising, Media fragmentation, strategic management, supplier management, television advertising production, TrinityP3 | Leave a comment

Does procurement support or manage media these days?

Posted on July 11, 2012 by Tom Denford

This is a guest post by Tom Denford, Founding Partner of Marketing FIRST Forum, the global consulting collective co-founded by

Posted in agency solutions, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged agency solutions, id comms, marketing first forum, marketing procurement, media buying, media planning, Procurement, strategic management, tom denford, TrinityP3 | Leave a comment

Do you really know the effective Return On Investment of your Direct Marketing activity?

Posted on July 9, 2012 by Darren Woolley

As in most situations where in-depth analysis is required to add clarity to a problem, “the devil is in the detail”, and for most marketers knowing where to look for the required detail, in a pre and post campaign analysis, … Continue reading →