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Monthly Archives: August 2012
What is included in your advertising agency overhead cost and what is not?
This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none with her most … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator
Tagged advertising agency overhead, agency compensation, agency overhead, agency remuneration, agency solutions, esther selvanayagam, marketing procurement, overhead cost, resource rate, TrinityP3
6 Comments
7 critical SEO blunders agencies are still making
This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011. Darren Woolley has already discussed … Continue reading
Posted in agency solutions, interesting observations, social media & digital marketing, strategic management
Tagged agency seo, agency solutions, content marketing, Digital Marketing, high profile enterprises, mike morgan, search engine optimisation, SEO, social media marketing, strategic management
9 Comments
Did you want collaboration, cooperation or coordination with that marketing process?
There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn Callahan, guest posted here … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency solutions, Collaboration, cooperation, coordination, Darren Woolley, marketing process, production and implementation, stakeholder relationship management, strategic management, strategy and concept, TrinityP3
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238 million reasons to get digital agency search and selection right
This is a guest post by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t always get put through … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, social media & digital marketing
Tagged agency selection, brand agency, digital agency search, digital search, marketing first forum, SEO, social media management, social media policies, stephan argent, video asset management
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3 most common concerns marketers have about engaging an advertising production consultant
We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially in Asia-Pacific. These productions … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged advertising production consultant, agency solutions, Darren Woolley, digital marketing assessment, marketing procurement, production consultant, production consulting, strategic management, television production costs, TrinityP3
2 Comments
How social media ruined the Olympics for one Australian athlete
This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing … Continue reading
Is Evalu8ing the right relationship measurement tool for me?
Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would you get a higher … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged 360 degree feedback, collaboration tools, Darren Woolley, Evalu8ing, performance measurement, relationship measurement tool, stakeholder relationship management, strategic alignment, strategic management, supplier relationship management
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How to perform successful surgery on your marketing budget
Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected to continue to deliver … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment
Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing budget, marketing optimisation, marketing procurement, return on investment, strategic management, TrinityP3
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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production consulting resources, including TrinityP3. … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising production consultant, Darren Woolley, marketing procurement, process optimisation, Procurement, production consultant, production consulting resources, production costs, strategic management, TrinityP3
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