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Author Archives: chrissewell
How Green is Aussie Media?
The environmental footprints of media companies have left deep indents on green audits carried out globally. Australia’s media claims to be doing the right thing, but are they? Sophia Russell from B&T checks out the landscape. Transcript from ‘The Green … Continue reading
Green-washing. How to tread carefully on a planet full of environmental land-mines
I wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to a hesitant and fast … Continue reading
Posted in green marketing & sustainability
Tagged carbon, environmentally, green, green-washing, measuring, neutral
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Advertising’s role in mitigating climate change
How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being lit like a Christmas tree … Continue reading
Posted in green marketing & sustainability
Tagged carbon emissions, carbon pollution, CO2, co2counter, green
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The dangers of being tainted by the ‘Carbon Neutral’ tag
Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The result is a report … Continue reading
Posted in green marketing & sustainability
Tagged carbon neutral, CO2, environment, offset
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Are carbon offsets the first refuse of rogues?
In this special audio presentation Chris Sewell, Business Director for TrinityP3 consulting services, sits down with David Crew of On Paper to talk about the explosion of marketing businesses claiming ‘Carbon neutrality’ as a marketing position while not understanding that … Continue reading
Greening the internet by the Americans?
What are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? We had arranged to see a number of companies including the leading … Continue reading
Posted in green marketing & sustainability
Tagged advertiser, Advertising, carbon emissions, CO2, environmental, measurement, media, reduction
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Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!
According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, this is the equivalent … Continue reading
Posted in green marketing & sustainability
Tagged advertisers, carbon, CO2-e, commercial print, direct marketing, emissions, footprint, Marketing, media
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Big Brother’s shrinking carbon footprint from it’s rating demise.
As the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of … Continue reading
Posted in green marketing & sustainability
Tagged Big brother, Big brother's, carbon, emissions, footprint, TV
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The carbon impact of printing. A simple guide
1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower carbon emitting paper is … Continue reading
Posted in green marketing & sustainability
Tagged carbon age, carbon footprint, carbon neutral, measurement, paper, print, printer, printing
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IT industry’s carbon footprint equal to aviation’s
The lack of comment from the IT industry on the new Carbon Age has been suspicious in it’s absence. And for good reason. Those good people at Carbon Trust in the UK have just announced a new programme to help … Continue reading
Posted in green marketing & sustainability
Tagged carbon age, carbon trust, emission, emissions, offsetting
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